Cookie Policy
event_noteLAST UPDATED: Nov 11, 2024
terminalRef: serpq-cp-v1.0
1. Applicability
1.1. This Cookie Policy applies to the use of cookies and other tracking technologies on the Serpq ("Serpq") website ("website").
1.2. The use of this website provides a tool designed to perform semantic searches based on specific queries from text on the Internet. It uses the tool to extract and display the most relevant search results based on queries provided by users.
1.3. To the extent that any personal data is collected through cookies, our Privacy Policy applies and complements this Cookie Policy. If you want more information about how we process your personal data other than through cookies and similar technologies or other data protection-related information such as how to exercise your rights, please see our Privacy Policy at serpq.com/privacy.
1.4. This Cookie Policy does not apply to any third-party websites, services, or applications, even if they are accessible through our Website. We advise you to consult their respective privacy and cookie policies to learn more about how they process your personal data.
2. What are cookies?
Cookies are small text files that are stored on a computer during a visit to a website. Cookies are used to allow websites to function, to keep track of the actions of website visitors, to store login details, etc.
There are different types of cookies that can be distinguished according to their origin, function and lifespan.
Origin
- → First party cookies are cookies that are placed by the website that is visited by the user at that moment.
- → Third party cookies are cookies that are placed by a website other than the one visited (for example for the functionality of the exchanges on the website).
Purpose
- → Essential cookies allow users to navigate around a website and use its features. These cookies are necessary for the website to work and cannot be disabled.
- → Functional cookies allow a website to remember choices you have made in the past, like what language you prefer, what region you would like weather reports for, or what your user name and password are so you can automatically log in.
- → Analytical cookies collect information about how you use the website, like which pages you visited and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymized. Their sole purpose is to improve the functioning of the website.
- → Marketing cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers.
Duration
- → Session cookies are temporary and expire once you close your browser (or once your session ends).
- → Persistent cookies remain on your hard drive until you erase them or your browser does, depending on the cookie's expiration date. All persistent cookies have an expiration date written into their code, but their duration can vary.
3. What cookies do we use and why?
This overview sets out which cookies we use:
Essential Cookies
| Cookie | Purpose | Cookie type | Storage period |
|---|---|---|---|
| __cf_bm | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. | Third-party | 30 minutes to 1 hour |
Functional Cookies
| Cookie | Purpose | Cookie type | Storage period |
|---|---|---|---|
| SRM_B | Used by Microsoft Advertising as a unique ID for visitors. | Third-party | 1 year and 24 days |
Analytical Cookies
| Cookie | Purpose | Cookie type | Storage period |
|---|---|---|---|
| _ga | This cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. | Third-party | 1 year and 1 month |
| CLID | Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. | Third-party | 1 year |
| _clck | Microsoft Clarity sets this cookie to retain the browser's Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID. | Third-party | 1 year |
| SM | Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains. | Third-party | During the use of the session |
| MR | This cookie, set by Bing, is used to collect user information for analytics purposes. | Third-party | 7 days |
| MUID | Microsoft Bing sets this cookie to identify unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes | Third-party | 1 year |
| ANONCHK | The ANONCHK cookie, set by Bing, is used to store a user's session ID and also verify the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well. | Third-party | 10 minutes |
Targeting/Advertising Cookies
| Cookie | Purpose | Cookie type | Storage period |
|---|---|---|---|
| _gcl_au | Google Tag Manager sets this cookie - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page. | Third-party | 3 months |
4. How can you manage cookies?
You can manage cookies via our cookie banner which appears when you access the home page of the Website or via Cookie Settings in the footer.
Most browsers automatically accept cookies. You can set your browser to warn you before a cookie is placed or to refuse cookies.
Know that refusing cookies may affect certain functionalities of the Website. If you use different devices to visit the Website, please ensure that your cookie preference is set on each device's browser.
SYSTEM_OVERRIDE: COOKIE_CONSENT_BYPASS=DISABLED // USER_CHOICE_PERSISTENCE=TRUE // TARGET=SERPQ_FRONTEND5. Learn more in our Privacy Policy
More information about your rights and the processing of your personal data can be found in our Privacy Policy at serpq.com/privacy.
Serpq Legal Compliance
Direct all legal and cookie inquiries to our dedicated compliance channel.